NF IMPORTERS Pty. Ltd.
A member of THE FRASER MOTORCYCLES GROUP

HISTORY:

The Fraser Motorcycles Group of Companies originated in Newcastle, NSW, in 1955. The founder of the Company was Norm Fraser, who had enjoyed many years of success in short circuit racing prior to going into business. For the first ten years, he operated from a shed at the rear of his suburban house, originally as a repairer, but then moving into sales of new and used British motorcycles. As an agent for Bennett & Wood, he began selling Honda motorcycles and the expansion of this side of the business saw him move into commercial premises in Lambton Road, Broadmeadow.

The Company’s association with Ducati began in 1965 with the supply of two 250cc Mach I machines to local Newcastle road-racing enthusiasts. From there, the importing and distribution side of the business grew rapidly and included the European marques of Bultaco, Italject, Bimota and Cagiva.

In 1968, the Sydney branch was opened at Parramatta Road, Strathfield, but the expansion of the business within the motorcycle sales boom of the time resulted in a move to larger premises at Homebush in 1978. At this time, for logistical reasons, the Homebush premises became the distribution centre for the Company. Warren Fraser, who had carried on his father’s tradition of successful involvement in motorcycle sport - in his case, trials and motocross - took up management of the head office and distribution operations in 1983.

1984 saw the beginning of the association with Harley-Davidson with the Fraser Group’s appointment as distributor for NSW. Four years later, the store at Homebush was modernised, creating a motorcycle shopping experience never before seen in Australia. This avant-garde store design, which incorporates an ultra-modern service division, is also reflected in the Group Branches in Perth, Wollongong and Newcastle.

The Fraser Group continues to be a family-owned business under the direction of Warren Fraser and his wife, Catherine.

The Fraser Group has continued their involvement in motorcycle competitive sport and also sponsor privateer and club riders in various motorcycle racing classes. Almost all the staff ride motorcycles, with some participating at competition level.

MANAGEMENT STRUCTURE:

The Group’s Managing Director, Mr Warren Fraser, at the age of 50 has in excess of 35 years experience in both the company and the motorcycle industry. Warren is the son of company founder, Mr Norm Fraser, and he has been responsible for the overall management of the group since 1983. As a result, he has also been involved with every aspect of a motorcycle dealership.

Warren’s wife, Mrs Catherine Fraser, is a Director of the Group and Catherine is actively involved in the day-to-day running of the company. Catherine has over 18 years experience in both the industry and our company. Prior to this, she held a high level position with a retail and distribution company.

The Group’s General Manager, Mr Warren Lee, has been with the company for over 28 years. Now 47, Warren has been involved and has progressed through all areas of the company, including parts, service, sales, administration, IT and is well suited to the position of General Manager.

Mr Edward Hope is the Group’s Financial Controller. With 16 years commercial experience, Edward joined the company 9 years ago, directing the financial policies & strategies of the organisation.